📷
Photos & videos in chat
Send pictures and short clips to your friends, protected by the same end-to-end
encryption as your messages.
📞
Voice calls
Talk to a friend inside GetFriendly before you’re ready to share your phone number.
🎥
Video calls
See a friendly face before you first meet, or catch up when you can’t get together.
Why it costs anything at all
Behind every friendly hello there are services running around the clock, and each one has a
real cost. We checked the published prices of the major providers for each type of service.
Here’s roughly what each one costs us, per member:
| Service | Roughly costs us |
| Cloud database & serversAccounts, matching, encrypted messaging and notifications, 24/7Running now | 1–3p a month |
| Secure photo storageStoring and delivering profile photosRunning now | 1–4p a month |
| MapsThe Friendly Map — a paid map service as we growRunning now | about 2p a month |
| Account & safety emailsVerifying your email and important updatesRunning now | under 1p a month |
| Reviewing reportsReal people checking every report — we cost this at a fair living wageRunning now | about 10p a month |
| Automatic photo safety checksScreening profile photos and reported contentComing | about 1p a month |
| Photos & videos in chatStoring and delivering them, end-to-end encryptedComing | 1–10p a month |
| Voice callsTalk without sharing your phone numberComing | about 5p per 30-min call |
| Video callsSee a friendly face before you meetComing | about 20p per 30-min call |
| Photo ID verificationID document and selfie check, optionalComing | about £1.30 per check |
| Running GetFriendly todayPer member, before any new features | about 15–20p a month |
On top of that come the fixed costs of running a company properly — developer licences,
insurance, accountancy, data-protection registration and company filings — about £1,000–£4,000 a year,
whether we have ten members or ten thousand.
Where a £4.99 subscription goes
83p62p£3.54
VAT (20%)App store fee (15%)Runs and grows GetFriendly
That £3.54 keeps the core app free for everyone who doesn’t subscribe, pays the fixed costs,
and is saved towards each new feature — calls, photo sharing and ID checks only switch on once we can
afford to run them for everyone. Figures are estimates from major providers’ published prices
(October 2026) and will change as we grow.
Most apps pay for all this with advertising or by selling your data. We won’t do either.
So we’re funded by members’ subscriptions and we grow slowly — paying for each new service
before we switch it on. It’s slower, but it’s honest, and it keeps GetFriendly yours.